Humanities' effects on the planet are noticeable now more than ever. This project was set by Unilever who are working on tackling this issue by changing the design of their product's packaging. Aluminium can be recycled an infinite amount of times without losing quality or mass making it the perfect replacement for plastic, a pump mechanism allows the user to easily receive the shampoo compared to the usual fiddly flip lids, being stuck to the wall prevents the bottle being knocked over or dropped due to being slippery and as its upside down less of the shampoo is wasted by being tricky to access.